RIVIAN EVENT ACTIVATIONS
RIVIAN X ORVIS
The Goal
This event was in collaboration with Orvis, being hosted at their Headquarters in Manchester, VT. It was a fantastic choice for a partnership. With both companies being outdoor focused, driving their communities to explore the environment around them, it was almost impossible for me to not get my drone out. The goal was to capture the natural beauty of Vermont while inspiring adventure and exploration for the local community.
The Outcome
3,713 views and 17 interactions.
82.7% of reach came from non-followers, indicating strong discoverability and audience expansion.
Increased local awareness and heightened community engagement, contributing to event turnout and participation for future events.
Helped generate excitement around the activation and drive traffic toward other event related content.
RIVIAN X PRO-FIT GYM
The Goal
This was a fun event because we were able to partner with two businesses: Pro-Fit Gym, and Wave beverages. The goal was to introduce Rivian to a new audience and to inspire excitement and energy that both Rivian and Wave offer.
The Outcome
3,929 views & 61 interactions
Successful event with strong turnout from a new, fitness focused audience.
Increased local awareness and heightened community engagement, contributing to event turnout and participation.
Helped generate excitement around the activation and drive traffic toward other event related content.
RIVIAN X ISLAND ROCK CLIMBING GYM
The Goal
This event was in collaboration with Island Rock Climbing Gym. The idea was to create a non-traditional brand activation by integrating a Rivian vehicle directly inside the climbing gym environment, intentionally driving awareness, foot traffic, and engagement into the gym. It was incredibly fun and introduced how EV technology can easily integrate into your outdoor adventures.
The Outcome
2,729 views & 42 interactions
Drove foot traffic to the gym while introducing Rivian to a new, adventure oriented audience.
Increased local awareness and heightened community engagement, contributing to event turnout and participation.
Invited back for two additional events, demonstrating the success and impact of the activation.
RIVIAN X EQUINOX
The Goal
Rivian is categorized as an adventure vehicle. They want you to be able to explore on-road and off-road. Not only can these vehicles perform, but they look good in any weather condition. With the falling snow adding a great aesthetic, the main goal was to provide a winter wonder-like energy. As if these vehicles are magical.
The Outcome
2,794 views & 14 interactions
Gave the audience a new perspective on how they look in different weather conditions.
Reinforced Rivian’s positioning as a premium lifestyle brand.
Provided viewers a unique opportunity to think about how an EV might perform in the winter.