RIVIAN EVENT ACTIVATIONS

RIVIAN X ORVIS

The Goal

To drive brand awareness and event attendance for the local Rivian community in Vermont by hosting a collaborative demo drive event with Orvis. The objective is to increase foot traffic and engagement within a like-minded outdoor retail environment.

The Outcome

  • 3,713 views and 17 interactions.

  • 82.7% of reach came from non-followers, indicating strong discoverability and audience expansion.

  • Increased local awareness and heightened community engagement, contributing to event turnout and participation.

  • Helped generate excitement around the activation and drive traffic toward other event related content.

RIVIAN X PRO-FIT GYM

The Goal

To introduce Rivian to a new, fitness oriented audience by activating a partnership with Pro-Fit Gym and Wave, increasing brand awareness within the local Long Island community and driving engagement through hands on demo experiences.

The Outcome

  • 3,929 views & 61 interactions

  • Successful event with strong turnout from a new, fitness focused audience.

  • Increased local awareness and heightened community engagement, contributing to event turnout and participation.

  • Helped generate excitement around the activation and drive traffic toward other event related content.

RIVIAN X ISLAND ROCK CLIMBING GYM

The Goal

To create a non-traditional brand activation by integrating a Rivian vehicle directly inside the climbing gym environment, driving awareness, foot traffic, and engagement while aligning the brand with a highly relevant adventure focused community.

The Outcome

  • 2,729 views & 42 interactions

  • Drive foot traffic to the gym while introducing Rivian to a new, adventure oriented audience.

  • Increased local awareness and heightened community engagement, contributing to event turnout and participation.

  • Invited back for two additional events, demonstrating the success and impact of the activation.

RIVIAN X EQUINOX

The Goal

To strengthen Rivian’s luxury brand positioning by activating a partnership with Equinox, connecting with a high-end fitness audience and creating a seamless intersection between performance, lifestyle, and premium electric vehicles.

Outcome

  • 2,794 views & 14 interactions

  • Strong participation despite challenging winter conditions, demonstrating high interest and engagement.

  • Reinforced Rivian’s positioning as a premium lifestyle brand.

  • Provided attendees a unique opportunity to experience vehicle performance in snow, highlighting real world capability.